A new experiential digital outdoor campaign will launch at Westfield London on Thursday 29th June to shine a light on London-based animal welfare charity Mayhew’s dogs and cats looking to find their second chance and ‘love for life’.
The Loved for Life campaign includes an opportunity for visitors to the west London retail and leisure destination to take an interactive quiz on Ocean Outdoor’s full-motion 220m² digital screen to see if they could potentially be the one for a Mayhew dog or cat that needs a forever home. The charity hopes the campaign will highlight not only the importance of the adoption of rescue animals but also the support it provides to pet owners.
Because of a combination of cost-of-living pressures on household finances and lifestyle changes in a post-pandemic world (such as people having to spend more time in the office), and the rise in puppies and kittens going to first-time pet owners during the pandemic, Mayhew has seen a surge in demand for its range of veterinary and animal welfare services.
Mayhew is reporting a notable increase in requests from pet owners to give up their animals. In the first 5 months of 2023 alone, the number of requests from pet owners to give up their dogs had increased by 54%, and the same figure for cats is 74% compared to the same period in 2022.
Sherine Wheeler, Mayhew’s Chief Executive, says, “There is a very worrying increase in people seeking our support to rehome their pet dogs and cats. At the same time as having to operate waiting lists to manage our capacity, we are having to work very hard to find new ways to reach prospective adopters and foster carers, as they too struggle to make ends meet.”
She adds, “All of us at Mayhew work tirelessly to make sure dogs and cats are healthy, and loved for life, by people and communities who care for them. We do this through a range of preventative services, including by offering veterinary treatments free at the point of need, support services to animals and pet owners in the community and of course, we rescue and rehome dogs and cats who are looking for love for life. We hope this campaign will encourage the public to see how they can help dogs and cats at Mayhew, including by supporting us.”
Ocean Outdoor UK CEO Phil Hall said: “Every year Ocean seeks ideas that leverage the entertaining, immersive and technical opportunities of outdoor screens and spaces. Mayhew have done just that, putting creativity at the heart of this campaign. It is fun, highly shareable and addresses an important topic. Britain is known as a nation of animal lovers. Let’s hope these pets find the homes they deserve.”
The campaign was a winner in Ocean Outdoor’s 2022 digital creative competition which awards advertising space to the best ideas and causes. The experiential event held in Westfield Square is hosted and produced by Ocean Labs. The interactive billboard at Westfield London is supported by a further 11 full motion screens across West London highlighting Mayhew’s work.
To find out more information please visit themayhew.org or search Mayhew.
For press and media enquiries including further information about the data featured in the release, please contact Esther Porta, Mayhew PR and Media Manager at esther@mayhewanimalhome.org or call 07870 439 158
About Mayhew ‘Loved for Life’ campaign
Visitors to Westfield London can experience Mayhew “Loved for Life” campaign at Westfield Square on Thursday 29 June between 10am and 4pm.
Staff and volunteers from Mayhew will be at Westfield Square to share information with the public about the charity’s important work and support participants with the ‘Loved for Life’ interactive experience. Mayhew TheraPaws dogs and volunteers will also be there to share the value and impact of the charity’s flagship Animal Assisted Intervention programme which is designed to promote physical, social and emotional wellbeing.
For more information about adopting a dog or cat from Mayhew, please visit https://themayhew.org/rehome/
Established in 1886, Mayhew is an animal welfare charity working in London and overseas. We help thousands of dogs and cats in need by delivering a broad range of animal welfare and veterinary care services.
In 2022 alone, the team at Mayhew: –
- Carried out 6,831 veterinary interventions
- Administered 3,095 vaccinations in its London vet clinic
- Neutered 1,078 dogs and cats in its London vet clinic
- Delivered 553 TheraPaws therapeutic dog engagements
- Cared for 13 dogs and 9 cats through Pet Refuge
- Reunited 73 missing or lost pets with their owners
- Rehomed 34 dogs and 325 cats
- Neutered 12,965 dogs overseas
To find out more about Mayhew’s work, visit www.themayhew.org
For adoption, clinic and general enquiries, call: 020 8962 8000. To donate, call: 020 8206 5870.
About Ocean Outdoor
For more information about Ocean Outdoor please visit https://oceanoutdoor.com/
