If you’re a cat-lover, your social feeds are probably filled with cute-kitten videos and funny feline hijinks. Audiences around the globe love seeing cats nap in unusual spots and get into all kinds of trouble around the house.
If you have a particularly charismatic cat, you may even have considered starting an Instagram page for your feline friend.
However, before you start posting short videos and quick snaps, you need to consider the pros and cons of making your cat an Instagram influencer.
Consider Your Cat
Your cat won’t know that they’re Instagram famous. At most, they’ll be mildly bemused by the presence of your phone camera and might be a little put out by Halloween costumes and obstacle courses.
However, you can prepare your cat for Instagram fame by getting your feline pal used to the camera as a kitten. Teaching your kitten a few commands will be incredibly helpful later on when you’re trying to line up shots and want them to look in a certain direction or sit near an object of your choosing.
Make life easier by accounting for the personality of your cat when starting your page. Is your kitten the iconic “grumpy cat” or do they prefer to bound around your home and dodge through hiding places? Planning content based on your cat’s personality means that you won’t be waiting for hours to get the perfect shot.
Remember to take care of your cat’s health and well-being while planning and shooting content. You might think that it’s a great time to shoot a funny video, but your cat might be feeling under the weather when it’s time to break out the camera. Always put your cat’s well-being first and never place them in a dangerous situation — no amount of views or likes is worth undermining your relationship with your pet.
Making Money From Instagram
Once you’ve built a loyal following, you can start to monetize your cat content. Fortunately, there are plenty of ways to make money on Instagram in 2023. You just need to get a little creative and embrace money-making trends like:
- Affiliate marketing
- Sponsored posts
- Selling e-commerce merch
- Promote cat coaching services
Affiliate marketing is the easiest way to make money from Instagram today. Switch your cat’s Instagram profile to “creator” mode and track key performance indicators like follower growth, engagement, and impressions. In time, brands will reach out to you with affiliate links and will pay you a portion of the revenue that your affiliate marketing posts generate.
If affiliate marketing feels a little too exploitative, consider starting an e-commerce site to complement your cat content. Folks who love your cat will happily buy graphic tees, pins, posters, and hats that involve your cat. Even small merchandise items like stickers can bring in significant revenue and help you make money from your cat’s Instagram fame.
Cybersecurity Concerns
Being a cat influencer is a lot of fun. You’ll spend much of your free time shooting content and engaging with followers who share your love for your feline pal. However, opening a public page will expose you to cybersecurity threats that you need to take seriously if you want to avoid a hacker taking control of your page.
Avoid common attacks like credential stuffing by bolstering the cybersecurity of your account. Credential stuffing occurs when hackers take usernames and passwords found in credential dumps and randomly input them until they unlock an account. Bots have sped this process up and made credential stuffing a serious concern for Instagram influencers around the globe.
Protect your cybersecurity by using password managers that generate random passwords and employ multi-factor authentication. Randomly generated passwords are all but impossible to guess, and bots that do guess successfully will be thwarted by the extra layer of protection granted by multi-factor authentication.
Workload
You don’t have to become a full-time Instagrammer to become a cat influencer. However, you may be surprised by the amount of work required to grow your follower count and land lucrative sponsorship deals.
At a minimum, your daily tasks as a cat influencer will include tasks like:
- Shooting and editing cat-related content
- Planning upcoming content for your social calendar
- Communicating with sponsored brands and affiliates
- Responding to comments, shares, and DMs
These tasks require at least a few hours of dedicated work every day. However, if you want to take your cat channel to the next level, you’ll also need to account for time spent analyzing analytics and researching current trends. An analytical approach is necessary if you want to sustain long-term growth on your page and build a high-paying Instagram animal account.
Conclusion
Becoming a cat influencer is a great way to spread your love for cats and earn a little extra income. You’ll also spend many joyful hours with your cat setting up shots, playing with affiliate products, and training them to pose for the camera. Just be aware that becoming a cat influencer is a full-time job, so you’ll need to up your analytical skills and secure your digital presence if you want to land a major following.
